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AskIT: NYU IT Service Chatbot

Design Process.

We created the design solution based on our research. We did literature research, competitor analysis, and user research such as interview and observation. Design process itself including creating persona, user journey, IA, wireframe, interface design, and prototype. After we made the design, we developed the product rapidly then did the usability testing. The process was agile, there were several iterations until the final product was released.

7/10/2015 - 9/20/2015


The Challenges.

From user research, we gather several insights from users:

  • Users are lazy to write down their spending because it is troublesome.

  • Users usually record their outcome on Fridays. They do not want to think about their outcome on weekends.

  • There are many users that don’t know what budget apps that fits them.

  • The main reason users want to write down their outcome is to monitor how they spend their money.

  • Users that are likely to monitor their spending is because they have their goals why they want to save the money.

Targeted users include:

  • Millenials age 14-34

  • Not married yet

  • Live in the cities

  • Have income less than 10 million rupiahs (USD700)


Usability Goal

  • Easy-to-use: Users will not be frustrated to manage their money.

  • Effective: It helps users to manage their spending effectively.


There are 4 personas from research analysis. But the primary persona which we want to focus on is Anthony (The Emergency).

  • The emergency: He only writes down his income if he wants to save the money to buy something.

  • The planner: She is used to record all her spendings to manage her outcome.

  • The income-minded: She tends to think about how to get more income rather than how to manage her outcome.

  • The disorganized: He never cares about his outcome at all.


Below is the example of our primary persona, Anthony. He is a full time-employee who lives in Jakarta, Indonesia.


Designing the Solutions.

Feature Analysis

The more essential features are including how to take outcome notes in app. For development, we focused on the more essential but simple features.


User Flow

The prototype was made based on the designed Information Architecture and user flow below.



Before we created the prototype, we brainstormed to create the wireframe. We designed the sketch and then made the low-fidelity prototype.



We innovate a snap-and-save concept for budget app. By only taking pictures and typing the price of the item, users can record their outcomes. And also, to make easier for users to use, we implemented the infinite swipe. It allows users to swipe to the left or right infinitely to change the pages.


The Takeaways.

Creating Persona was very helpful to design the user experience. With Persona, we can picture who is our user, what will they do using the app, what is their expectation, etc. But to create Persona itself isn’t always easy. We have to carefully do qualitative research, which takes time. After that, find the insights and group them. To validate the design, we also have to match the Persona itself. Doing the design process really does take a lot of time, but it is very effective to get engaging result for our product.

Money Snap is a budget app to manage users’ money intantly. It focuses on how to make users want to manage their money in a simple way. By using Money Snap, users can easily input their spending in a blink. Like social media, which can share users’ photo in a quickest way, Money Snap can record users’ spending by taking a photo and input the price as quick as uploading video on Snapchat.





UX Researcher & Designer, Interaction Designer

Rapid Prototyping, AngularJS

3rd Place of UX Design, Gemastik 8 Competition, 2015

Willy, Kanya Paramita


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