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Bukalapak is one of the most growing e-commerce companies in Indonesia. As per 2017, it ranked 7th most viewed website in Indonesia. I worked as a UX Researcher in this company to create design solutions for our 15 millions users.


UX Researcher


User research, problem definitions, information architect, interaction design, rapid prototyping


Justinmind, Invision, Balsamiq, Framer, Sketch

Sorry, it’s not that I didn’t do anything. But I signed the employment contract that said not to share the development process and its artifacts. So, I can’t talk much about it. But hey, I can share some final designs (it’s public and I asked for permission!) what I was working on. I was focus on developing the features for sellers to sell their product online. As a UX Researcher, my role was to do user research, define the problems, create architecture information, create the design, make the prototypes, and do usability testing. I worked together with the product owner, UI designers, engineers, quality assurance, and data scientists.


What I learned from working at big tech company

Working in one of the most growing e-commerce companies and ranked 7th the most visited website per 2017 in Indonesia was challenging and exciting. I learned a lot how to understand people needs and how do we solve people’s problems based on what we observed. As a UX Researcher then, I was still learning along with the process, I learned from experiences doing trial and error was the best practice. In Bukalapak, I practiced how to shape design thinking in my mind. My work had to be user-centered, more about defining the problems and try to solve it. But, UX is not always from users’ perspectives. By working in an e-commerce company, I also had to think from the business and technology sides. How do we increase company’s profit with a usable technologies.

UX is not just about users, but about the way we see company's values, business, and technology ahead

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